When Trader Joe’s opened its store in Germantown outside of Memphis in Tennessee, more than 500 people reportedly waited in line, but why? According to CNBC, Trader Joe’s makes sure its employees are engaging with customers. What might seem as miniscule as good customer service, actually has a really big impact on how much customers are willing to pay. A global survey done in 2018 suggests that customers will pay up to 16% more for products with good customer service.
The grocery chain reaches out to a variety of customers from the health-conscious to the penny-pinching, and is rising in the ranks of the American grocery market.

Trader Joe’s focuses on eco-friendly policies which have the dual effect of being more sustainable and lowering costs for shoppers. By making their products perceived as high end and maintaining reasonable prices, Trader Joe’s has become a household name.

Health, or rather the illusion of it, is another factor that influences shoppers to choose Trader Joe’s. A lot of the packaged products also had a healthier bend to them. This section of chips featured “reduced guilt” potato chips that are supposed to be healthier than regular brands.

Now that you know the real reason why Trader Joe’s is the number 3 most shopped at store in the United States, let’s see why students at EBHS think Trader Joe’s is so popular:

From the superb customer service to the homey, healthy small business vibes, Trader Joe’s has focused on all of the little details in order to stand out, and it definitely paid off.